Santa Coloma de Gramenet is often seen as an outlying suburb, long overshadowed by its neighbor, Barcelona.
We felt that Santaco deserved to be recognized and celebrated, so we designed a t-shirt that locals could wear with pride.
That’s how the brand “Santaco on the Wall” was born—starting as a statement piece and gradually gaining momentum, eventually evolving into a full online brand… and even leading to augmented reality experiences within the city itself.
Client: Santaco On The Wall
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
3D and Augmented Reality: Dani Motion
Year: 2023
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