Optimus was born from the vision of brothers Pablo and Víctor Maffeo—two young footballers with the ambition to create their own urban clothing brand. A brand that reflects their fighter spirit, rebellious nature, and passionate character.
We worked from the ground up: brand positioning, logo design, tone of voice, visual identity, photography, and illustration for the garment prints.
Client: Optimus Brand
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
Copywriting: Jaime Barber
Photo: Jose Torralba
Year: 2019
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