Grandvalira partnered with EYCA and Carnet Jove Andorra to launch a contest where young participants had to create videos explaining why they should be chosen to win a weekend in Grandvalira, along with 19 other winners.
We developed a visual identity that was both independent and versatile. We created the naming and logos to reinforce the contest concept and give greater impact to the overall design.
We also gave strong visual weight to photography, as it helps convey the experience and inspires others to live it.
The result is a colorful, energetic identity that resonates with a young audience.
Client: Grandvalira
Design & Art Direction: Jorge Aijón
Animation: Pau Codina
Agency: The Mood Project
Year: 2020
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