We redesigned the visual identity for Santa Lola, a burger chain with a bold personality.
Our starting point was the brand name itself, making it the central pillar of the entire communication system. From there, we created a series of messages inspired by the language of commandments—always with a cheeky, irreverent twist.
Visually, we developed a grid system based on the mosaic patterns found in cathedral stained glass windows, reimagined with an urban and playful tone.
By amplifying the name SANTA LOLA, we tied the brand concept and visual identity to the world of saints, faith, and folklore—presented through a fresh, light-hearted lens that plays with religious references without crossing the line.
Client: Santa Lola
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
Copywriting: Agencia Jaimito
Photo: Xavi Martin
Year: 2021
Let's talk
