We developed the naming, verbal identity, visual identity, and interior design for this cocktail bar.
The brief required merging two ideas: the use of the English phrase My Way and the inclusion of the number 9. Our solution was to give it the form of an address—My Way, 9—as if it were a street name.
Building on that same concept, we imagined the atmosphere should be inspired by the world of entertainment, as a tribute to another iconic street: Broadway. This direction allowed us to design communication elements that referenced the world of show business and theatre: lights, New York, stage curtains…
Client: My Way, 9
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
Copywriting: Iris Alcañiz
Photo: Jose Torralba
Year: 2023
Let’s talk!
