After a long family tradition and strong recognition in the hospitality industry, Café Saula set out to strengthen its presence in the B2C market in the 21st century.
This ambition required tapping into the brand’s most emotional values to define a unique competitive territory and connect with a new audience with specific needs.
One of the key touchpoints to consolidate its position in the B2C market was its website.
We wrote all the content and led the art direction, blending functionality to support commercial goals with emotion to build lasting connections with the audience.
Once the brand identity was defined, we created a tailored communication plan and developed templates, formats, and content to bring it to life and ensure it connected with those who, like the brand, feel true respect and passion for coffee.
Once the brand identity was defined, we created a tailored communication plan and developed templates, formats, and content to bring it to life and ensure it connected with those who, like the brand, feel true respect and passion for coffee.
Client: Cafés Saula
Design & Art Direction: Jorge Aijón
Agency: The Mood Project
Photo: Cafés Saula
Year: 2022
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