A fresh 3D visual identity for CPE, turning classic topographic lines into a distinctive and immersive brand universe.
Starting from a simple idea inspired by the shapes of topographic maps, we reinterpreted this concept and brought it into the 3D world. This approach allowed us to create depth and atmospheres reminiscent of paper model landscapes.
By reimagining topographic lines—an often-used and nearly clichéd visual—we developed a fresh and distinctive branding.
Client: Leica Geosystems
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
3D: Jorge Aijón
Copywriting: Alba Buil
Year: 2019
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