We developed the verbal and visual identity for this Italo-Argentinian restaurant located in Sitges.
Starting with the name Bellaciao and its roots among the partisans, we brought that revolutionary spirit into the world of gastronomy.
With the tagline “resistenza gastronómica", we connected the idea of resistance with the restaurant’s key strengths.
Visually, we drew inspiration from fileteado porteño, a traditional decorative art from Buenos Aires, to bridge two worlds: the partisan revolution and Argentine folk art.
One of the main challenges was designing and producing a sign featuring fileteado porteño-style lettering painted on corrugated metal.
Client: BellaCiao Sitges
Creative Direction: Jorge Aijón
Design & Art Direction: Jorge Aijón
Copywriting: Agencia Jaimito
Signage installation: 27lletres
Year: 2023
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